Just wonder if someone is always available for you, for every action of yours there’s someone to react to it, someone who does only what you want them to do, who works for you in your absence. Never leaving your customers alone.
Guess whose voice am I speaking?
Okay! Some more hints here:
They work whether you’re sleeping, playing, or, eating. Most importantly, they never give up!
The answer to it is:
The unsung heroes of the content marketing space – Email Autoresponders!
Autoresponders are the unmentioned but most beneficial friends of online marketers. They work day in and out to continuously reach out your audience with relative offers and valuable content.
When used correctly, autoresponders can prove as snipers for your business. However writing a series of autoresponders can give a headshot.
So before going into how to manage/write auto-responder series let’s know more about email auto-responders
What are email autoresponders and why do I want them?
Autoresponder is just a series of email messages which goes out to your subscribers in required manner and frequency.
Autoresponder creates a great experience for your 1st customer and same for the 10,000th customer. It never wants leave on any day, may it be Xmas day, Mother’s day, not even on autoresponder’s day.
Hence autoresponders are best friends of marketers, and especially of lazy marketers who take a day off but still, have autoresponders backing them up by sending out valuable content to customers.
Where to start from?
There are many different points where autoresponders can be placed in one’s business. However. using them at least in the following ways is recommended:
- A welcome sequence
One can send emails right after a user subscribes to your newsletter/services.
It can contain a thank you message for subscribing, a CTA to most read blogs or something which drives to your site.
- A sales medium
Autoresponders turn subscribers into customers by continuously prompting them with company’s valuable content and lucrative offers. They can also be used for cross-selling activity depending on the type of business you are in.
- The auto pilot mode
Autopilot is the exact term to define an auto-responder sequence. Making an autoresponder sequence for sales is widely adopted by organizations mostly in e-commerce, software automation domains.
Some of the do’s and don’ts
- Give what you promise- If you say you’ll give new subscribers an early access to sale, or some free service/download then do it.
- Give messages a personal touch- Autoresponders need not be boring. Make them more personal to your clients by making them humorous, interesting by retaining the purpose of the message.
- Build trust- keep your customers updated with what you stand for and what you are into.
- Stop at a welcome message- many org. send out a welcome message, and that’s all they have in their auto-responder sequence. Adding some more messages in the series will help you stand out from your competitors.
- Send multiple messages on daily basis- Dumping customer’s inbox with too many messages isn’t the purpose of setting an auto-responder series. To make a big impression a message a day is enough.
- Overshare – Yes, sharing required info about the org. is recommended but the overloaded info isn’t is not. That might lead customers to click the danger button. unsubscribe link.
Usually people setup and focus on different traction channels and miss out on auto-responder emails which can get them good volumes of revenue generating customers.
|Akshay Tiwari, Content & Digital Marketer at Pepipost|