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Why would you not track the success of your transactional emails? A. You typically send these transactional emails through your in-house servers and have no tracking mechanism. B. You think that [...]

The numbers are mind boggling. Every minute 204 million emails are sent. Email has been around long before most of us were even born and have fundamentally changed the way we communicate. From [...]

Not all emails are created equal. Today when customers receive hundreds of emails in the inbox, it’s only a fraction of them that get their attention – the ones that are waited upon anxiously, [...]