General Data Protection Regulation or GDPR as it is more commonly known has been an important and widely discussed topic in recent years. With GDPR become law in May last year, most businesses [...]
In today's era Email is an essential part of every digital marketing strategy. Why? Because email marketing works extremely well. (In the UK, every one pound spent on email marketing has an ROI [...]
Do you know that the average open rate for transactional emails is a whopping 48 percent making them 3X more effective than marketing emails? Every e-commerce retailer uses transactional email [...]
Email marketing still works but this channel has become very competitive. An average office worker receives 121 emails every day. Inboxes are overcrowded and it has become tough to capture [...]
The pathway to a successful email marketing campaign lies in the content you present. A successful email marketing campaign stands out due to its content. Over the years, non-tech and more [...]
SMTP or API? Uh oh, your developer friends have started arguing again, this time about SMTP and APIs and which is better. You have no idea so you keep quiet and listen to them go on and on. In [...]
