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If you are using email as a marketing channel chances are high that you must be aware that Google has recently launched AMP for emails - after a year since it has first announced this initiative. [...]

If you’re an ecommerce marketer, I’ll bet that transactional emails must be a part of your email marketing strategy. And at one point in your professional career, you have either heard or learned [...]

Transactional emails are the most important part of an email marketing strategy especially if you are an e-commerce marketer. Why? Because they perform much better than the marketing emails as [...]

Are you looking for a good email service provider but not sure which one to go with? If the answer is yes, you are certainly not alone. Most businesses find it tough to choose the right ESP. [...]

When it comes to picking an email service provider most businesses go with the popular ones - without even checking whether they’re right for their business. Sparkpost is one such ESP, which a [...]

Email marketing has been around for decades now and we all know that it is one of the most effective digital marketing channels that can give your business an ROI of up to 4,300%. But to get [...]

Do you know that the average open rate for transactional emails is a whopping 48 percent making them 3X more effective than marketing emails? Every e-commerce retailer uses transactional email [...]

Despite many years of predictions that email as a marketing channel will die or fade away, that day has yet to arrive. Email is alive and kicking - In fact, email marketing remains one of the [...]