About Email

Why are we still basing our marketing strategies on established rules from the ‘60s? Buy now, get it for free… are just some of the outdated messages that everyone is becoming immune to. Mark [...]

Along with social media, email has become a vital communication and marketing tool for organizations wanting to engage with consumers. As a result, the total number of emails exchanged worldwide [...]

Recently I was trying to buy some essentials online as our daily supply had run out. When the online grocery store failed to deliver at my location, I was really annoyed. I reflected back on it [...]

This year has been nothing short of crazy with the pandemic and a global recession. The coronavirus pandemic has wreaked havoc on people’s livelihoods and the economy. But one thing that people [...]

Choosing the right bulk email service provider for your needs can prove very essential in the long run. So make sure that you take all the factors into consideration before picking a bulk email [...]

Email bounce rate is a very commonly used metric in the email marketing industry. But what are the reasons why emails bounce? In this article, let’s discuss some of the most frequently observed [...]

In the first part of the series, you learnt about what is AMP in Email Technology and if you are a brand, how you can start sending AMP mails via Pepipost. This involves registering your domain [...]

In Part I for the 2 part series , we shall cover what is AMP and how to register with Google to send AMP Emails. And then we shall be delving deeper into the HTML format to create AMP Emails . We [...]

“ Open Rates should not be considered the ultimate metric to track for your Email Campaigns. “ Now hear me out before the Email Marketing fanatics among you come around with pitchforks citing [...]