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About Email

Best practices and information about email
Home / About Email /
 The Inevitable Change in Email Metrics in 2020

The Inevitable Change in Email Metrics in 2020

September 8, 2020

Recently I was trying to buy some essentials online as our daily supply had run out. When the online grocery store failed to deliver at my location, I was really annoyed. I reflected back on it [...]

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 Scale-up strategies for your email volumes this holiday season 2020

Scale-up strategies for your email volumes this holiday season 2020

September 3, 2020

This year has been nothing short of crazy with the pandemic and a global recession. The coronavirus pandemic has wreaked havoc on people’s livelihoods and the economy. But one thing that people [...]

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 Lethal Mistakes to Avoid Before You Pick a Bulk Email Service

Lethal Mistakes to Avoid Before You Pick a Bulk Email Service

June 3, 2020

Choosing the right bulk email service provider for your needs can prove very essential in the long run. So make sure that you take all the factors into consideration before picking a bulk email [...]

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 10 Reasons You Need to know for Why Emails Bounce

10 Reasons You Need to know for Why Emails Bounce

May 21, 2020

Email bounce rate is a very commonly used metric in the email marketing industry. But what are the reasons why emails bounce? In this article, let’s discuss some of the most frequently observed [...]

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 How to send AMP Emails from Pepipost – Part 2

How to send AMP Emails from Pepipost – Part 2

May 12, 2020

In the first part of the series, you learnt about what is AMP in Email Technology and if you are a brand, how you can start sending AMP mails via Pepipost. This involves registering your domain [...]

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 How to send AMP Emails from Pepipost – Part 1

How to send AMP Emails from Pepipost – Part 1

May 12, 2020

In Part I for the 2 part series , we shall cover what is AMP and how to register with Google to send AMP Emails. And then we shall be delving deeper into the HTML format to create AMP Emails . We [...]

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 5 Reasons Why It is time to Move on from Email Open Rates

5 Reasons Why It is time to Move on from Email Open Rates

May 10, 2020

“ Open Rates should not be considered the ultimate metric to track for your Email Campaigns. “ Now hear me out before the Email Marketing fanatics among you come around with pitchforks citing [...]

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 SMTP Relay Service Guide – Scalable SMTP Service with Pepipost

SMTP Relay Service Guide – Scalable SMTP Service with Pepipost

March 12, 2020

This Detailed Guide talks about everything that you need to know about SMTP Relay Service. Now you might be a student who is trying to understand what an SMTP Relay is. Or maybe a business who is [...]

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 What is Email Validation and How does it help you?

What is Email Validation and How does it help you?

February 27, 2020

Valid email addresses are the foundation of any business looking for successful email marketing. It is very important to confirm that your list of email addresses is valid, error-free and if in [...]

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