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Email Deliverability

All you need to know about email deliverability, getting out of the spam box and into the inbox. Our experts are ready and their advice is often included in our services.
Home / Email Deliverability /
 Email marketing for E-commerce: 9 perfect strategies to drive the second purchase rate

Email marketing for E-commerce: 9 perfect strategies to drive the second purchase rate

October 1, 2020

In this article, we will talk about the important strategies that an email marketer should follow being in an e-commerce business. As you will scroll down, you will learn the 9 perfect strategies [...]

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 Open Rate is a Journey, Not a Destination

Open Rate is a Journey, Not a Destination

September 22, 2020

This article is about Panel 1 of the ForTheLoveOfEmails virtual email event. Here we talk about why the open rate is not the deciding factor for the success of your email campaigns. A great [...]

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 (Debunked) 5 Email Deliverability Myths That Survived for Years

(Debunked) 5 Email Deliverability Myths That Survived for Years

September 8, 2020

There are a lot of myths in the email marketing industry. Issues over email deliverability being one of the major ones. In this week's podcast, we tune in with Laura Atkins, one of the most [...]

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 eCommerce Marketing: Increase Sales on Your Online Store During the Lockdown

eCommerce Marketing: Increase Sales on Your Online Store During the Lockdown

August 25, 2020

eCommerce has boomed during the time of COVID, with a lot of new essentials online stores experiencing a surge in the sales volume. As most people have accepted this lifestyle, brick and mortar [...]

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 What is BIMI? Will it Help Brands Gain Consumer Confidence?

What is BIMI? Will it Help Brands Gain Consumer Confidence?

August 24, 2020

BIMI is an upcoming standardization in the email marketing industry. It stands for Brand Indicators for Messaging Identification. In addition to the existing authentication protocols like SPF, [...]

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 Are you measuring the right metrics for your email marketing success?

Are you measuring the right metrics for your email marketing success?

July 28, 2020

In the last 3 years of handling complicated email issues for big brands, our group of email experts often have to deal with queries from misguided marketers. We find that sometimes a brand [...]

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 How has the email industry transformed in the last decade?

How has the email industry transformed in the last decade?

July 28, 2020

In this week's podcast, we have Lisa Brown Shosteck who's the Director of the Email Experience Council (EEC). With her, we discuss the relevance of email marketing in 2020, and how the email [...]

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 Most Marketers Make These ESP Selection Mistakes – And How You Can Avoid Them

Most Marketers Make These ESP Selection Mistakes – And How You Can Avoid Them

July 16, 2020

Christopher Mariott helps brands with the vendor selection process. Within 30 minutes on our podcast, he laid out the insights he gained from 20+ years of his industry experience. Insights about [...]

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 Email Churn – Smart strategies to lower your churn rate in the post-lockdown period

Email Churn – Smart strategies to lower your churn rate in the post-lockdown period

July 10, 2020

Consumer perspectives and email behaviors are bound to change in the post-lockdown period. This will eventually increase the email churn rate from a marketer’s mailing list. We already saw the [...]

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