Sparkpost vs Mailgun vs Pepipost | Your Best Pick in 2020

 In Guest blog

Are you looking for a good email service provider but not sure which one to go with? If the answer is yes, you are certainly not alone. Most businesses find it tough to choose the right ESP. After all, making up your mind is no easy task as there are several options available out there.


Are you one of those people who have shortlisted the most popular email service providers available in the market: Sparkpost, Mailgun, and Pepipost but, finding it difficult to choose between them?

Well, no matter which category you fall in - you are in the right place. In this post, we will be comparing Sparkpost vs Mailgun vs Pepipost and understand which of them is the better choice for you to send emails for your business. And, yes the goal of this article is not to encourage you to pick one email service provider over another, but to educate you to choose an email delivery service that is right for your business.

So, keep reading.

Sparkpost vs Mailgun vs Pepipost: An Introduction

Let's first start with introducing the these three major players in Email Delivery Service!


Founded in 2014, Sparkpost is a relatively new player in the field. It is a cloud based email delivery service. It claims that it send over 37% of all B2C and B2B email. Though it's a developer-centric email delivery service but businesses of all sizes can use it.

So who’s using Sparkpost? Here are some notable businesses:

  • Pinterest
  • TheNewYorkTimes
  • Intercom
  • Twitter
  • Ziprecruiter

How much does it cost?

There are three plans to choose from. Each of these plans breaks down into pricing levels based upon features and your sending volume (number of emails). So, if you want to get access to all the premier features, then you’ll need to upgrade to the most advanced plans (Enterprise). Though a recent surge in sparkpost pricing was seen and if you are wondering to use Sparkpost as your Email sending service you must read this article.

Email Plan:

STARTER: 0-100k emails: $30 per month

PREMIER: 0-100k emails: $75 per month

ENTERPRISE: 0-100k emails: Customized plan

There’s also a Test plan for new senders getting started with email.

Let's now have a look at where Pepipost fairs when Compared to Sparkpost on the pricing!

Also Read: 6 Best Sparkpost Alternatives to try in 2020!


Mailgun is another email marketing service that is designed for developers. With its SMTP relay and flexible HTTP API, it let users send both transactional and bulk email effortlessly.

So who’s using Mailgun? Here are some notable businesses:

  • Vogayo
  • Quantum Response Network
  • TextMagic
  • UserVoice
  • PagerDuty

How much does it cost?

There are four different plans to choose from. Each of these plans breaks down into pricing levels based upon the email volume.

Email Plan:

0-10000 emails: Free every month
0-100000 email: $79 per month
0-500000 email: $325 per month
500000+ emails: custom pricing

No matter which plan you choose, you’ll get 24/7 ticket support. But, every plan has different features. Keep in mind that if you want live chat support you have to shell $325 or more per month.

Let's have a look at how Pepipost fairs when compared to Mailgun on pricing!

Learn More: Pepipost V/S Mailgun


Known for its lightning-fast email delivery, Pepipost is a product of Netcore Solutions. It offers both email marketing and transactional messaging services. This email marketing solution is simple to use and offers low prices. And, it can be used by businesses of all sizes.

So who’s using Pepipost? Here are some notable businesses:

  • Ola
  • Clear Trip
  • Swiggy
  • Tokopedia
  • Seek Asia

How much does it cost?

There are five different plans to choose from. Each of these plans breaks down into pricing levels based upon the email volume.

0-150,000 emails: $25 per month

0-400,000 emails: $85 per month

0-600,000 emails: $145 per month

0- 1,000,000 emails: $245 per month

0- 2,000,000 emails: $445 per month

Above 2,000,000 emails: Custom Plan

If you want to try the product there is a free trial available in which you can send 30,000 emails free for the first 30 days. Then 100/day free, forever. And, no matter which plans you go with, you will get great deliverability. So, you don’t have to pay extra for "better deliverability." Also, you will get great support across all the plans.

Now let’s take a look at what these email service providers offer

  1. They let you send transactional email and standard email campaigns.
  2. Good stats and reports on the performance of your emails.
  3. They let you send your emails from a private IP address or IP pool.
  4. You can use separate email servers for sending out emails.
  5. They are easy to integrate, and all of them have good docs to offer a great newbie experience.

So, we can say these email marketing services are mostly the same – features wise. But, when it comes to good customer support Pepipost really outshines these two email delivery services and even what else is out there on the market. As they don’t charge for great support. So, you can expect great support no matter how much you spend or which plan you go with. Also, their inbox placement rate is much better and you don’t have to overpay for inboxing.

Last but not the least they are one of the most affordable email service providers in the market and that’s their biggest selling point. So, if you’re looking to save money, without compromising your email deliverability than this is the best option for you.

Wrapping Up

Email marketing has always been a high ROI channel for most businesses. And your email service provider plays a very crucial role in getting good returns from this channel. So, choosing the right email service provider is an important decision, which will have a longstanding impact on your business. And to make it easy for you to pick the right email service provider we created this post.

We hope we've been somewhat helpful in case you were confused between Sparkpost, Mailgun, and Pepipost. And hopefully, after reading this you are somewhat clear on which email service provider is right for you.

And… If for some reason you are still not sure which one to go with, we would encourage you to give Pepipost a try 🙂

You can Sign Up For a Free Trial HERE.

Also, we would love to hear about your experiences (if you are using any of these email delivery services) in the comments below – both good and bad.

Other Related Link

Check if emails from your domain are landing in Spam with Email Blacklist Checker Tool

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