Sparkpost vs Sendgrid vs Pepipost | Your Best Pick in 2020

 In Company, Email Deliverability

This article compares three largest SMTP Relay Services of the world; Pepipost, Sendgrid and Sparkpost. We have tried to measure these email services on attributes such as Email Deliverability, Pricing, Inboxing Reputation etc., thus helping you select the best Email Delivery Service for your business in the year 2020!

Do you want to send emails amounting to millions at an affordable price right into your customer's inbox?

Then what could be better than choosing among the three most famous Email service providers that will make your Email campaign super robust!

Yes, I am talking about Sparkpost,  Sendgrid and Pepipost, that are providing leading email delivery services to your business.

Of course, it is difficult to choose one among the three that best fits your requirements as they all are doing amazingly well. But, Let me help you sort your choice and understand each provider better as we compare Sparkpost vs Sendgrid vs Pepipost ahead.

Let us do some research together so that you get the best pick!

Before we discuss each of the email sending providers, let us have a look at what these services offer in common.

  1. You can send transactional email and create your own standard email campaigns.
  2. They give real-time analytics and reports on the performance of your emails.
  3. You can send your emails from a dedicated or shared IP address.
  4. All are easy to integrate and provide SMTP and API servers for sending emails.


Sparkpost was founded in 2014. It is a cloud-based email delivery service which is specifically designed for developers..They have client libraries supporting many languages including nodejs, python, php, ruby, go, elixir and java.

Lately, they have also acquired eDataSource in order to improve their deliverability and analytics capabilities. Their pricing structure was decent until last year when Sparkpost increased their pricing which affected a lot of business especially when the email volumes were in millions.

So which businesses are using Sparkpost?

  1. The NewYork Times
  2. Intercom
  3. Twitter
  4. Pinterest
  5. Ziprecruiter

How much does it cost?

It offers three plans to choose from with a decent pricing. Each of these plans comes with different pricing levels based upon features and number of emails you can send. And to access all the premier features, you need to upgrade to the most advanced plans.
Take a look at the Plans that Sparkpost is offering!

Also Check: 6 Best Sparkpost Alternatives to Try in 2020


Sendgrid is a cloud-based SMTP email transactional service for sending bulk emails to your customers. Not
only this, but it also lets you create email marketing campaigns. Sendgrid provides valuable insights across your entire email program like open and click tracking to measure engagement.

The marketing email service allows non-technical users to send bulk newsletters and other bulk emails using a drag-and-drop interface. They have Webhook to notify your application of bounces, unsubscribes, and spam reports.

Also Read: 9 Best Sendgrid Alternatives for 2020 | Pricing, Features & Reviews

So which businesses are using Sendgrid?

  1. Uber
  2. Spotify
  3. Glassdoor
  4. Airbnb
  5. Yelp

How much does it cost?

You get three plans to choose from which also includes a free trial. The pricing depends upon the features and the number of emails you can send through it. If you like it you can anytime upgrade to the advanced plan.

Email Plan that Sendgrid has in store!

Also Read: 5 Best Email Sending Services for 2020 | Comparison, Pricing & Features


Founded in 2015, Pepipost is a cloud-based, AI-enabled Email Delivery Service. It offers most affordable email delivery service available in the market.

Now, why am I saying so?

It gives you the whole lot of features, best support as compared to any other email transactional service providers at just half the price of what sendgrid offers!

With Pepipost, you can send bulk emails without worrying of exceeding the limit, it uses Artificial Intelligence to make your email sending experience a robust one! While Sendgrid provides 7 days of message event history, Pepipost provides you with a searchable 90-day activity feed for all your email campaigns. It has a super awesome support team which takes a huge weightage when you are deciding on which provider to choose. All your queries will be taken care in a couple of seconds and there you go, sending emails like a pro, hitting right in the inbox!

So which businesses are using Pepipost?

  1. Tokopedia
  2. Seek Asia
  3. Ola
  4. Clear Trip
  5. Swiggy

How much does it cost?

As you already say, Sendgrid is less expensive than Sparkpost, you can now take a look at the Annual Savings in the pricing table below if you choose Pepipost over other!


Isn’t it amazing to get the best quality at the best price?

Also Read: Using a Mass Email Service Effectively in 2020 – A Marketer’s Guide

Bottom Line

Sparkpost, Sendgrid and Pepipost all three of them are powerful email delivery services. They are designed as such to fit all sizes of enterprise business needs. All of them offer the same basic features. But when you talk about good inbox placement rate and email affordability I would definitely recommend using Pepipost. In terms of email deliverability, Price and 24/7 Support, all combined together, it surely beats Sparkpost and Sendgrid.

Wrapping Up!

Email marketing has always been a high ROI channel for most businesses. And the comparison here between the three email providers Sparkpost, Sendgrid and Pepipost will give you a clear picture of what suits your need the best.

So choose wisely and Happy Emailing!


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