Analytics and Big Data are the catalysts of the digitization era From manufacturing to supply chain to customer servicing, digitization is transforming organizational functions and, in the [...]
Why would you not track the success of your transactional emails? A. You typically send these transactional emails through your in-house servers and have no tracking mechanism. B. You think that [...]
Not all emails are created equal. Today when customers receive hundreds of emails in the inbox, it’s only a fraction of them that get their attention – the ones that are waited upon anxiously, [...]
