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Email Marketing was, and still the most powerful and cost-effective medium to reach out to your customers. There are many commercial and very few free open-source email marketing tools available [...]

Valid email addresses are the foundation of any business looking for successful email marketing. It is very important to confirm that your list of email addresses is valid, error-free and if in [...]

In the email sending world, the key of deliverability is permission, without which you might get reported for abuse. But it's not just about permission, beyond permission there are certain [...]

Transactional email is a great way to drive sales while delivering an important message. This is in part due to Amazon and other retailers who realized early on they could cross-sell customers [...]

In a survey by Adestra and Ascend2 (Email Marketing Strategy Survey 3/19), 51% of marketers say enriching contact data quality is their most significant barrier to achieving email marketing [...]

Every blogger wants more subscribers. You want to make sure that when someone visits your website, they subscribe to your blog, newsletters, updates, and everything you publish. Sure, after a [...]

Over a period of time, the importance of IP reputation will slowly fade away, and the sender domain reputation will gradually acquire more weight when determining overall email reputation and [...]

Email deliverability continues to be a challenge for most. One out of five commercial emails never reaches the inbox. While more and more emails are being sent and the open rates are going up, [...]