Along with social media, email has become a vital communication and marketing tool for organizations wanting to engage with consumers. As a result, the total number of emails exchanged worldwide [...]
Email marketing is a potential tool to acquire the attention of your audience. It is an awe-inspiring medium to produce leads and enhance the conversion rate. Businesses are extensively using [...]
Email Marketing was, and still the most powerful and cost-effective medium to reach out to your customers. There are many commercial and very few free open-source email marketing tools available [...]
Valid email addresses are the foundation of any business looking for successful email marketing. It is very important to confirm that your list of email addresses is valid, error-free and if in [...]
In the email sending world, the key of deliverability is permission, without which you might get reported for abuse. But it's not just about permission, beyond permission there are certain [...]
Transactional email is a great way to drive sales while delivering an important message. This is in part due to Amazon and other retailers who realized early on they could cross-sell customers [...]
In a survey by Adestra and Ascend2 (Email Marketing Strategy Survey 3/19), 51% of marketers say enriching contact data quality is their most significant barrier to achieving email marketing [...]
Every blogger wants more subscribers. You want to make sure that when someone visits your website, they subscribe to your blog, newsletters, updates, and everything you publish. Sure, after a [...]
Over a period of time, the importance of IP reputation will slowly fade away, and the sender domain reputation will gradually acquire more weight when determining overall email reputation and [...]
