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Advancements in technology and digitization have left no stone untouched when it comes to business expansion. Today, businesses are using modern technology tools and marketing techniques to [...]

Strategies can be thought of as invisible weapons. They are intangible, yet they are as important as the physical tools and instruments that warriors wield so they can be successful at the things [...]

Why are we still basing our marketing strategies on established rules from the ‘60s? Buy now, get it for free… are just some of the outdated messages that everyone is becoming immune to. Mark [...]

Email marketing is a potential tool to acquire the attention of your audience. It is an awe-inspiring medium to produce leads and enhance the conversion rate. Businesses are extensively using [...]

Marketing emails are sent strategically to subscribers (one-to-many) who have opted-in for your brand’s content. For example Newsletters, Ads. Transactional emails are triggered due to user [...]

Building effective email programs requires winning our customer's love and loyalty Another holiday goes by. Soon we’ll hear statistics (don’t we all dig numbers 🙂 ) on how revenues peaked for [...]

The email needs no introduction in 2017. It’s the most used (dare we say exploited) medium to communicate, engage and retain customers. There are different types of emails (some more effective [...]