One-to-one emails that contain information that completes a transaction or process the recipient has started with you. A common example is in e-commerce, after purchasing an item you receive a email receipt that has information about the item, price, and shipment. Transactional email is sent to individuals rather than a large list of recipients.
Worthy sources of transactional email:
- Email address confirmations
- Password resets
- Purchase receipts
- “Thank you for [some action]”
- Account balance updates
- support requests
- Cart abandonment
- Monthly invoices
- App error alerts (developer tested!)
- And much more! There’s not really a boundary as to what kinds of actions can trigger an email.
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