CAN-SPAM (Controlling The Assault Of Non-Solicited Pornography And Marketing) is an act that was passed in 2003 when inboxes were being flooded with unwanted emails. This act established a set of rules for commercial electronic emails and messages which gives recipients the right to request that businesses stop sending them emails and outlines penalties for violations. It is one of the most lenient laws and the only one that is an opt-out law, which does not require prior consent from their customers to be sent emails.

What kind of messages does it apply to?

  • CAN-SPAM not only applies to bulk emails but also covers any electronic commercials mails that promotes or advertises a service or product

  • Transactional emails do not need to be CAN-SPAM Compliant as the content facilitates an already agreed up-on transaction

Penalties if you violate the CAN-SPAM Act

  • You can face Up to a $16,000 fine for a single email that doesn’t adhere to the CAN-SPAM Act

  • If the emails you send have misleading claims about services or products, you can be subject to penalties including imprisonment

  • The law can also provide penalties for using false information to register for email accounts or domain names

If you are starting an email campaign, follow these simple instructions to be CAN-SPAM compliant.

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