Clicks & Unique Clicks


Clicks are the total number of times recipients who have opened emails have clicked on a link (URL) within the email content. Clicks are used to compute the Click-thru rate or CTR of email campaigns. CTR = (Number of clicks / Number of emails opened ) * 100%

CTR = (Number of unique clicks / Number of emails opened ) * 100%

For clicks and unique clicks to be tracked, you need to enable the click tracking - We will create a custom link and replace it with the link you have created. When a user clicks on any link within the email, the custom link opens up and redirects the user to the original link, thus allowing us to track clicks and unique clicks within emails.

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