An email campaign is a series of promotional emails a business sends to their subscribers. They are an important part of marketing and are used to engage with subscribers by persuading them to purchase, subscribe, download, etc. A campaign allows each new message to build on previous success without losing focus on the “call to action”.
Here’s what you’ll need to do to have a successful email campaign
Determine your goals
If you want to have a great and successful campaign you will need to set some goals. Think about what you want to achieve out of this. It could either be getting or welcoming new subscribers, telling subscribers about your business, enhancing engagement through your content, trying to make sales or nurturing existing subscribers.
Choose an email marketing platform
If you are looking to build sustaining email marketing campaigns with email triggers and autoresponders, you’ll probably need a dedicated email marketing service provider. So make sure you choose the right one.
Understand different email types
It is extremely important to know the different types of emails out there. The 2 key email types are promotional emails which talk about offers and sales and transactional emails that are triggered by a subscribers actions they’ve taken on your site.
Build your email list
You may have a few subscribers, but you’ll definitely need to build on that to have a successful campaign. You could start by (i) gathering your contacts from your former emails accounts, (ii) build a list from scratch by attracting people with compelling content, offering people an 10% off on their next purchase just for subscribing or use a Facebook call-to-action button.
Craft your subject line
A catchy subject line plays a vital role. It is major help in getting people to open your emails. Most subject lines range from 41 to 50 characters or less than that on a mobile so always be sure to add the most important part of the email into the subject line.
Now that you know how to run a successful email campaign, be sure to check out our services.