Africa’s Leading Bank
Ensures Delivery of Transactional Emails within
95% email delivery
in less than
6x increase in
One of Africa’s top 5 leading banks with tens of millions of customers reached connected with us for their transactional emails. They process millions of transactions on a daily basis via their multiple platforms (USSD, POS, Apps). They had been using an internal SMTP setup for their transactional emails and experienced some issues listed below:
- Latency - Their average email delivery time was about 30 minutes
- Lack of visibility - Limited access to information about which users unsubscribed, increased their abuse rate
- Higher bounce rate - With no email delivery tracking, they could not identify emails which bounced and continued to send emails to all users
- Poor domain reputation as a result of the previous 2 points
- Delayed account statements - End of month account statements took up to 7 days to deliver to all customers
How Pepipost’s Email Delivery Service Team Helped ?
Our team of email experts spent time with the stakeholders of the bank to understand their requirements. Here’s the summary:
- The stakeholders expected shorter delivery times for transactional email
- They required complete visibility into every email that was sent out from their bank and get tracking metrics for the same.
We made notes of all of their existing issues, and expectations from our email service. We provided value by setting up a middleware infrastructure to pull up transactional data quickly. We then started with our proprietary warmup techniques to improve the domain reputation to ensure higher deliverability and reduce spam/abuse complaints.
The Bank was Delighted
We offered them the expertise and experience required to ensure superior email deliverability within the shortest time possible. Further, exceed their expectations by taking the necessary steps to improve their sending reputation.
These are the steps we took to execute our strategies
our experience in dealing with billions of email deliveries every month ensured that our client could effortlessly go from a few thousand to a few million emails per day without losing delivery speed.
Easy to Use Monitoring Tools
The stakeholders had a complete view of the delivery statistics of emails include the delivery, open, click, unsubscribe, spam, and abuse reports.
Their high volume of emails required specialized expertise that was readily available at our client’s disposal who provided the right answers when they mattered most.
We provided dedicated support to ensure they have the best email sending experience with us.
Deliverability Tools Availability
Administrative deliverability tools like domain authentication, dedicated IP addresses, and analytics which is integrated into Netcore’s product platform were readily available for use. Monitoring tools like eDatasource which were used by our Email Experts to monitor global statistics and then provide recommendations to the company based on the best use of Email for their business model.
Email Strategy Consultancy
Netcore Pepipost as an ESP has developed a good relationship with ISPs like Gmail, Yahoo, Hotmail over the years. This, in turn, helps us to share any valuable insights and predict how different ISPs will react to various sending patterns. This acted as a major advantage for Ms. X to adapt their Email Strategy to these nuances.
Post scaling up their Email Program via Netcore Pepipost, and following the strategies of our Delivery Experts, our client observed an immediate boost in their email delivery speeds.
The bank now sends over 70 million emails per month with superior inboxing and lightning-fast delivery speeds.
- An average transactional email delivery time of <1 seconds
- 95% of the emails were sent out in under 30 seconds
- End of month statements are now delivered within 24 hours
- Volumes scaled up by 6x with average open rates exceeding 35%
- Detailed reports on sent, delivered, opens, clicks, bounces, and unsubscribes available real-time
- Our client was able to maintain a 92-93% inboxing rate, with very high inboxing to Gmail.
- Most emails reached the “Primary” tab in Gmail!
- There was a significant surge in hotel bookings and customer outreach
- Achieved 2x higher deliverability and Click-through rate compared to SendGrid
As an online retailer, A1 Supplements has to rely pretty heavily on the internet and email marketing to reach existing customers as well as retaining new customers. Netcore has been able to provide us with excellent customer service, re-marketing strategies, and targeting tools to ensure each customer receives a customized experience. Even though our company isn’t very large, with their help we have been able to give our customers a top-notch email marketing at unrivaled prices.
CEO, A1 Supplements
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The best solution for transactional emails! Couldn't be happier with the service. We use Pepipost for sending transactional emails and have consistently received great delivery rates at affordable prices.
Alexander JosephHead of Copy, PaperclipDigitalvia Trustvpilot
A great product. Pricing is very competitive. Compare to MailChimp, this product is cheaper. It provides WebHook capability, which is really beneficial.
Thang PhamDirector, Samsung Vina Electronicvia Trustpilot
Pepipost is better than Mailchimp and others we tried. The delivery rate with Pepipost is higher than any other 3rd party email senders we tried.
Adam WCEO, Jade Bloom INC.via g2crowd
Impressive service in all aspects. The best support service, fast and all problems solved. They guarantee delivery and make easy the integration between our services and their APIs.
Luiz Fernando MIT Director, WGL Business Solutionsvia G2
One of the best SMTP relay services I have ever used. Pepipost support is quick and great!
Jason MarzettiRemote Operations Centre Manager,F12.netvia Capterra
Pepipost is a complete sending partner with a user-friendly dashboard and many extensive functions such as statistics and real-time information.Questions are answered quickly through the online chat and the active support team.
Niels HVoorzittervia g2crowd